Blog 12
Heineken Crack the Case
Although Vodka Martini is the drink that James Bond is best known for, the
famous agent joined forces once again with Heineken in order to promote his
latest movie, Skyfall. The result was an interactive digital campaign, where
fans from all around the world were able to get in the middle of the action and
feel like “007”, even if it is only for a few moments.
The experience was created by Wieden + Kennedy advertising agency. Crack
the Case, as it was called, propelled fans in to a point-of-view interactive
film. A beautiful Bond girl named Severine was your own personal minder. The
film contained props from past Bond movies, like Dr. No, From Russia With Love
and Goldeneye, a pleasant addition for long-term fans of the franchise.
Crack the Case was launched simultaneously in more than 70 countries. The
campaign was promoted using a $50 million media investment through various
channels.
