Unbelievable
Bus Shelter-Pepsi Max
During the last few years augmented reality has enabled advertisers to
reach consumers in an innovative and unique way. Many brands have embraced this
technology lately. One of them is Pepsi Max.
The Unbelievable Bus Shelter campaign took place on Oxford Street, in a
typical London bus stop. Unsuspecting commuters were tricked into thinking that
a robot was attacking the city or that alien ships hovered above the street or
that a tiger was coming towards them. All of these were made possible by
turning the bus stop’s wall into a fake window. See for yourself in the
following video:
Combining the physical and digital worlds, this augmented reality based
marketing campaign had plenty of people fooled, even for a short time. PepsiCo
UK is saying that PepsiMax has maximum taste and no sugar; that’s unbelievable.
That is exactly the phrase they wanted to communicate through this brilliantly
executed campaign: that’s unbelievable.
Customer feedback was positive. People that experienced the augmented reality
installation talked about it in Facebook and Twitter, whereas as we can watch
in the above video many of them took videos of the experience.
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